HOOKER STRATEGY PARTNERS
Connecting at the intersection of higher education,
local government and tourism.
HSP specializes in simplifying complexity, forging connections, and crafting compelling narratives that build trust and foster collaboration. Building meaningful bridges, so organizations and communities prosper and thrive.
How to work with HSP
Step 1 - Introduction meeting (no cost, explore needs)
Step 2 - Opportunity Analysis and recommendations, or Communications Training or Prep Session
Step 3 - Custom Strategy and Tactics Development
Hooker Strategy Partners brings 30+ years of on-air experience in television news and as a leader in university strategic communications and public affairs, offering a unique blend of tools to create new ways to connect with your stakeholders and community.
The HSP Experience Bucket
Community Affairs
Partnership Development
Journalism
Engagement with Elected Leaders
Strategic Communications
Storytelling and Writing
Public and Media Relations
Video Production and Scriptwriting
Issues Management
Crisis Communications
Spokesperson and Event MC
We work with you to jumpstart meaningful partnerships and authentic connections.
Together, we create success stories like these:
Together, we create success stories like these:
1
By crafting a compelling narrative and clear key messages, a complex organization can now effectively explain what it does and why it matters—empowering stakeholders and staff to become true ambassadors.
Together, we create success stories like these:
4
With strategic preparation for a media interview, podcast appearance, or high-stakes meeting, a senior leader transforms a potential minefield into an opportunity—leading the narrative, staying on message, and guiding the conversation toward the best outcome.
3
By prioritizing expert guidance in uncovering meaningful data and authentic stories, a major employer investing in housing affordability successfully corrects misconceptions – shifting the conversation to facts and moving the project forward.
2
Leading universities and regional tourism offices invest in understanding their audiences and shared strengths, resulting in mutual promotion and the discovery, and activation, of untapped opportunities.
STRATEGY SERVICES
Partnership Development
You’ve identified a potential partner and now you need to activate the relationship in a rich way. HSP’s partnership development services are customized to your needs to move partnerships forward. From exploring alignment opportunities across organizations, to activating impactful collaborations, HSP helps create partnerships that matter.
Partnership Development
You recognize it’s time to identify, build and strengthen authentic relationships with other community organizations. HSP works with you to save time and gain clarity with our expertise in “translating” across organizations, understanding entry paths and serving as a concierge to navigate working with community partners. Start with a discussion of opportunities and an assessment of your organization’s current position in the community, and the opportunities to strengthen that role. Then we’ll create a plan to engage with community partners in substantial ways that move you forward.
Partnership Development
Align your units and teams around your mission. Complex organizations like universities and local governments have many units with distinct needs, goals and deliverables, and they often miss opportunities to align. HSP finds the connection points and opportunities, and develops ways for teams to explore creative ways to collaborate. Authentic consistency in messaging and actions takes time and attention. HSP’s continuity facilitation aligns teams across your organization.
Media releases, talking points, slide decks and more: Identify and understand your current and prospective stakeholders and reach them effectively with consistent on-target messages that resonate and connect. Whether it’s a story for publication, a presentation, website copy or high-stakes email messages, HSP’s targeted communications services inspire trust and build relationships.
Group and one-on-one media training sessions, and help preparing for a podcast or media interview. Learn how to prepare for and work with media to connect your message with your audience, whether the topic is a positive feature story or a challenging issue or crisis. Understand the needs of different types of reporters, writers, podcasters and others, and prepare smartly for each. HSP’s media and storytelling training focuses on real-world examples, interview practice sessions and immediate feedback and coaching.
Partnership Development
Take a deeper dive to understand the competitive landscape, research that specific detail you need to make a decision, or let us gather information on something you’ve wondered about but haven't had time to dig into. HSP delivers succinct, objective, research briefs on-deadline with a journalist's approach and focused on your strategic needs.
TOOLKITS
ABOUT HSP
Mike Hooker founded HSP after years of experiencing that when organizations and people understand each other they can connect to do great things. Actually DOING that can seem impossible in complex organizations like universities, local and state governments and the web of businesses and interests that make up a community.
An experienced leader in community affairs, strategic communication and media relations, and an award-winning journalist, Mike works with HSP clients to develop their authentic story and connection points with stakeholders. HSP helps you build bridges and forge connections to overcome hidden hurdles and reveal new opportunities to boost success.
Destination Marketing Partnership
Ram Talks
Strategic Storytelling
Stadium Opening Coverage
CSU and Rockies Partnership
Sport Management Institute
Impacto Map
CSU Spur
CSU Concert Venues
Targeted Strategic Publication
Conversation Starters
Rocky Mountain PBS Partnership
OUR WORK
Infusing strategic direction to projects and partnerships to boost power and results.
WHAT PARTNERS SAY
"Mike's ability to fully listen, reflect, and then suggest the next steps is exceptional. He is a relationship builder. His ability to see all sides of a situation allows for maximum impact with results. While logic is applied in all situations, Mike also brings a high level of creativity, curiosity and a dash of fun to the process. His ability to listen carefully, be curious, and ask intentional questions delivers impactful results."
Cynthia Eichler - CEO, Visit Fort Collins
WHAT PARTNERS SAY
“Mike and I worked together on an academic and commercial project with a lot of different stakeholders. Besides being an absolute joy to work with, he was able to navigate this environment deftly, bring value to the table and delivered a win to everyone in the room.”
Chris Zumbrennen - Colorado Rockies, Asst. Dir. Corporate Partnerships
WHAT PARTNERS SAY
“Mike Hooker is committed to authentic community building. He combines his expertise in communication with his experience in community outreach and engagement to achieve tangible relationships. His genuine approach is what makes his work stand out. It makes our city a better place.”
Jeni Arndt - Mayor, City of Fort Collins
WHAT PARTNERS SAY
"Mike’s depth of experience in media, education and marketing gives him unique perspectives in understanding how to approach and reach goals. Mike listens first and works as a partner by understanding how to create mutually beneficial outcomes."
Dan Diamond - SVP Partnerships, Rocky Mountain Public Media
VALUED RELATIONSHIPS
